Certificate IV in Marketing

Overview - Marketing Officer or Assistant

Job roles and titles will vary across different industry sectors, but could include:  
  • Direct Marketing Officer,
  • Market Research Assistant,
  • Marketing Planning Coordinator,
  • Marketing Officer 
  • Public Relations Officer

 

This Certificate IV in Marketing reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner. 

Depending on the elective units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.  

 

Certificate IV in Marketing BSB41307
Govt Funded**

Federal - Nominal term 24 months  

$4,000** if eligible

 Course cost $3,950
Diploma Delivery Flexible distance, correspondence and online Course Support Expert online and teacher support
Pre-requisites None Preferred* Vocational experince, Certificate III in Business
Enrolment Are you eligible for funding  Resources Required Phone, internet, email
Consultant Contact

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Details in PDF format

Total number of units = 10

  • 4 core units plus
  • 6 elective units
  • At least 3 of the elective units must be selected from the elective units listed below.
  • The other 3 elective units may be selected from the remaining elective units listed below, the BSB07 Business Services Training Package or any other currently endorsed national Training Package. If not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.

Core Units

Interpersonal Communication

BSBCMM401A Make a presentation

Marketing

BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behaviour for specific markets
BSBMKG408B Conduct market research

Elective Units

Advertising

BSBADV405A Perform media calculations

Customer Service

BSBCUS402A Address customer needs
BSBCUS403A Implement customer service standards

E-Business

BSBEBU401A Review and maintain a website

Financial Management

BSBFIM501A Manage budgets and financial plans

International Business

BSBINT401B Research international business opportunities

IT Analysis and Design

BSBITA401A Design databases

IT Use

BSBITU301A Create and use databases

Marketing

BSBMKG409A Design direct response offers
BSBMKG410A Test direct marketing activities
BSBMKG411A Analyse direct marketing databases
BSBMKG412A Conduct electronic marketing communications
BSBMKG413A Promote products and services
BSBMKG414A Undertake marketing activities
BSBMKG415A Research international markets
BSBMKG416A Market goods and services internationally

Occupational Health and Safety

BSBOHS407A Monitor a safe workplace

Product Skills and Advice

BSBPRO401A Develop product knowledge

Public Relations

BSBPUB401A Develop and apply knowledge of public relations industry
BSBPUB402A Develop public relations campaigns
BSBPUB403A Develop public relations documents

Relationship Management

BSBREL401A Establish networks
BSBREL402A Build client relationships and business networks

Research

BSBRES401A Analyse and present research information

Risk Management

BSBRSK401A Identify risk and apply risk management processes

Contact |  Are you eligible  | This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Last Updated: May 27, 2011

Smart Nation 

Phone: 1300 308 046

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