Overview - Senior Marketing Management

Job rolesand titles vary across different industry sectors. Possible job titles relevant to this Business qualification include:

• Marketing Director,
• Marketing Strategist,
• National, Regional or Global Marketing Manager.

This Advanced Diploma of Marketing training course reflects the role of individuals who possess a sound theoretical knowledge base in:

• marketing management
• demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. 
• responsibility for the work of other staff and lead teams in conducting marketing campaigns

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Overview - Marketing Planner and Organiser

Possible job titles relevant to this qualification include:

• Marketing Manager
• Marketing Team Leader
• Product Manager
• Public Relations Manager.  

This Diploma of Marketing reflects the role of people who possess a sound theoretical knowledge base in the implementation and management of marketing plans and campaigns and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.  

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Overview - Marketing Officer or Assistant

• Direct Marketing Officer,
• Market Research Assistant,
• Marketing Planning Coordinator,
• Marketing Officer 
• Public Relations Officer

This Certificate IV in Marketing reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner. 

Depending on the elective units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.  

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